35 Interview Questions for a Marketing Specialist (With Sample Answers)
Marketing experts spread the word about a company’s brand in a variety of creative ways. If you applied for a job as a marketing specialist, you might want to look over interview questions to prepare for a possible interview. Reading through marketing specialist interview questions can help you know what to expect on the day of the interview and boost your confidence in your skills. This article looks at some of the questions a hiring manager for a marketing specialist job might ask at an interview and shows you how to answer them.
General questions for marketing experts to ask at job interviews
During interviews, the first thing hiring managers do is find out about you, your personality, your career goals, and how you work. Having this information can help them decide if you are a good fit for how they run their business. Here are some general questions a hiring manager might ask you as a marketing specialist:
How would you use these three words to describe yourself?
- What’s your best skill as a person who works in marketing?
- What’s your biggest mistake as a person who works in marketing?
- Where do you see yourself in five years?
- Why do you want to work at our business?
- What do you think a normal day at work would be like?
- What do you know about the job?
- How much money do you want?
- Why did you want to understand marketing better?
- Do you have questions for me?
Questions about work and schooling
Hiring managers want to know that you did well in school and have enough work experience to do the job. Based on the job description, think about your experience in the field and how it fits with the job you’re applying for. Here are some questions a hiring manager might ask about your work history and education if you are a marketing specialist:
- How did you learn all that you know about marketing?
- Tell me about the work you’ve done as a marketing expert.
- Where did you learn everything you know about marketing?
- Which of your classes helped you prepare for this role the most?
- What do you know about statistical analysis software?
- What do you think the marketing industry’s biggest problems will be in the next few years?
- Describe what a specialist in marketing does.
- Tell me about how a product gets put on the market.
- Which of your marketing plans was the most successful? How did you help the campaign reach its goals, and what was your role?
- Tell me about how you make decisions and how they help you do your job as a marketing specialist.
In-depth interview questions
Near the end of an interview, the person doing the hiring may ask questions about the job or the situation. When they ask you the second question, they want to know if you can act professionally in certain situations. Here are some detailed interview questions for marketing professionals:
- Tell me what you would do to help our company get a bigger piece of the market.
- How would you use emails, social media, and radio ads to get the attention of our target audience?
- Tell me about a time when you didn’t get along with a former coworker. What went wrong, and how did you make it right?
- How could you find out what people think?
- How would you spread the word about a new product using digital channels?
- How do you measure the success of your marketing?
- How do you put information in a spreadsheet in the right order?
- How do you figure out if a campaign worked or not?
- How could you improve your next campaign by looking at the numbers from one that didn’t work?
- When you work in marketing, how do you deal with stress?
- Have you ever worked on something that didn’t turn out right? What would you do differently?
- Would you rather use a report or give a presentation to talk about marketing results? Why?
Sample interview questions and how to answer them
Before you go to your interview, you should look over some examples of how to answer common interview questions. Reading how other people have answered marketing specialist questions can help you think of your own answers. Here are some examples of questions and answers you might be asked at an interview:
1. Tell me about a time when you were in charge of a marketing campaign and your team didn’t agree with your plan.
As an expert in marketing, you should think about what everyone on your team thinks. This question is asked by the person in charge of hiring to find out how well you can work with people who have different ideas and ways of doing things. Talk about how you can take everyone’s thoughts and ideas into account in your answer. Show how well you can deal with disagreements, put them aside, and finish projects.
Example: “My team and I had trouble agreeing on how to market a product at a job I had recently. We all had different thoughts on how to do things best. I told my team that the product should come before our own needs. This made it easier for us to set aside our core values and focus on making the best product we could.”
2. Why do you want to be an expert in marketing?
Hiring managers might ask you this to find out what you want from the job. Talk about your marketing goals instead of how much money you’ll make from the job. Tell how these things can help the business reach its goal. Talk about how your growth affects the company’s growth as well.
Example: “When I’m working on campaigns that are fun and could make a company a lot more money, I’m most motivated. I’m also driven by the chance to learn from people who are really good at marketing.”
3.What are your favorite things to do as a marketing expert?
When hiring managers ask this question, they want to know if you understand the role and are willing to work as part of a team. It also lets them see how you work and what your best skills are for this job. In your answer, you should emphasize how well you understand the company’s needs and how willing you are to work with others.
Example: “I enjoy talking with other members of my marketing team. I know that if I want to do well in this job, I need to help other people with their research and design tasks. I’m excited to get this job because it will let me use my marketing and creative skills.”