35 Questions for a Campaign Manager to Ask at an Interview (With Example Answers)
Campaign managers are marketing experts who plan and run ad campaigns to sell products or services and make sure a company’s brand does well with the people it wants to buy from. During an interview to become a campaign manager, the hiring manager might ask you about your work style, professional goals, previous campaign management experience, and specific skills, among other things, to see if you would be a good fit for the company. If you know what kinds of questions they might ask, you can think of examples that show how qualified you are. 35 Questions for a Campaign Manager
In this article, we look at 35 common interview questions for campaign managers and show you how to answer a few of them with sample answers.
General interview questions
By answering general questions, you can show the hiring manager how you like to work and what you could bring to the company. They might look at how you work or talk, how well you get along with other people, or how many things you can do at once. Here are some common questions that people often ask candidates for campaign manager:
- What makes you want to work for us?
- What is your best trait as the leader of a campaign?
- How do you work on more than one project at once?
- How long have you been in charge of a group?
- Where would you most like to work?
- How do you handle constructive criticism?
- How do you say what you think to your coworkers?
- Why did you leave your last position?
- Have you done anything in the past year to improve your skills in your field?
- Why should someone hire you for this job?
Questions about work and history from the past
These questions can be about any part of the job description, like your ability to use common marketing tools, your knowledge of industry trends, or your project management experience. Here are some examples of questions a hiring manager might ask to find out if you are qualified for the job:
- Why did you want to be in charge of a campaign?
- What tools for analyzing marketing have you used in the past?
- How do you handle conflicting deadlines?
- How do digital tools help you keep track of your campaigns?
- How long have you been optimizing for SEO?
- How have you promoted your business using social media?
- How much do you know about marketing tools that use technology?
- Before a campaign starts, what kind of market testing is done?
- How many times have you been a part of a co-marketing campaign?
- How well do you know who our company serves and what our brand is?
In-depth questions
You can show the hiring manager how well you can solve problems and think critically by answering these questions. You can also talk about campaigns you’ve run in the past that were successful. This shows that you have what it takes to do the job. Here are some common in-depth questions:
- What is the biggest problem campaign managers face in the market right now, and how do you fix it?
- How do you figure out how much money a campaign needs?
- When you’re in charge of a group, how do you divide up the campaign tasks?
- What do you want to get done in the first six months on this job?
- How do you keep your campaigns from being too expensive?
- Tell me about a time when you had a short amount of time to run a successful campaign.
- What was the hardest thing you had to deal with during a campaign, and how did you get through it?
- How do you switch gears in the middle of a campaign?
- What do you know now that you didn’t know when you were younger?
- How do you run a campaign when different people on the team have different ideas for how to move forward?
5 questions for a campaign manager to ask at an interview and some sample answers
Here are five examples of questions and answers that might help you get ready for your campaign manager interview:
How do you make sure a campaign works with other departments?
This question checks how well you can work with product managers, engineering teams, inside sales reps, and other professionals. This is important because for marketing campaigns to work well, it’s often necessary for people from different departments to work together. Be specific about how you talk to your coworkers when you answer this question.
Example: “I think it’s important to get people involved in a campaign talking to each other as soon as possible and to keep that level of communication high. I start by calling a meeting to talk about the big-picture goals of the campaign. After that, I like to meet once a week with the teams working on the campaign to see how things are going. I also use software that lets us share files as we work on them to manage projects. Lastly, I think a meeting with stakeholders after a campaign can be helpful because we can talk about what worked and what we could do better in the next campaign.”
2. How do you think a campaign should be run?
This question gives you a chance to say what you think about campaign management and how you want to help the company. Hiring managers might ask you this to see how well your ideas fit with what the company needs. This could show if the company is a good fit for you. Try to explain how the campaign manager’s job contributes to the success of the company as a whole when answering this question.
Example: “I think campaign management is all about making sure that your company’s goals are in line with what your customers want. As a campaign manager, it’s my job to figure out the best way to get your product to the people who need it. I think a good campaign manager also acts as a hub between many different teams, like software engineering, customer service, and inside sales, and helps everyone understand the company’s overall sales goals.”
What’s your favorite part of running a campaign?
Hiring managers might ask you this question to find out what makes you happy at work as a campaign manager, which can affect how well you do your job. They may also want to know if your goals fit with the culture of their company, which may be based on getting things done or building relationships. Think about the marketing and people skills you use at work when answering this question.
Example: “I like it when a campaign’s number of leads or sales reaches or goes above the goal. More than that, though, I enjoy building campaigns with people from different parts of the organization. For example, I feel like we’ve made something really special when I see a graphic designer use a campaign idea to make beautiful images.”
How do you choose which advertising channels to use for a certain campaign?
This question checks both how well you know common marketing channels and how well you can solve problems. Campaign managers often use critical thinking to figure out the best way to market a product or event. It’s important to show the hiring manager that you can make important decisions. Explain in detail what you think about when you start a new campaign when you answer this question.
Example: “I look at the metrics of channels like social media, email, and pay-per-click from past campaigns and make a list of the channels that did the best job of getting people to interact with the campaign. After that, I look into what our competitors do when they run similar campaigns, and I add any new channels I find to my list. Lastly, I meet with my team and any other important people to talk about each channel, including how much it costs and who uses it. This helps me pick a final list to use in the campaign.”
5. What do you think a successful campaign’s metrics and results look like?
Marketing campaigns can be a big part of how much money a company makes every year, so the person in charge of the campaign needs to know how well it’s going. This is a question that a hiring manager might ask to see if your idea of success fits with the company’s marketing philosophy as a whole. Use an example of a successful campaign from a job you had before to answer this question.
Example: “First, a successful campaign meets or beats the goal we set for it at the beginning, whether that’s getting a thousand new leads or contributing a certain percentage of the company’s annual revenue. I think that a really successful campaign will also teach you something new about your customers or product.
I was in charge of a successful campaign to get people to sign up for a new software subscription program when I worked for a tech company two years ago. We reached our goals, but what’s more important is that we found new ways to use social media that helped us get more than 150% more engagement with our posts. We started using these new strategies in other campaigns and found that they worked just as well. I think that campaign was one of the best of my career because I learned so much from it.”
