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46 Questions and Answers for a Sales and Marketing Job Interview

46 Questions and Answers for a Sales and Marketing Job Interview

People who work in sales and marketing need to be confident and know how to talk to people. Because of this, the interview for this job is one of the most important parts of the hiring process. It lets the hiring manager see the candidate’s skills in person and decide whether or not to hire them. If you look over a list of sales and marketing interview questions and answers, you can feel confident and ready for your next interview.

This article gives you the answers to 46 interview questions to help you prepare for your next one.

General questions

The purpose of these questions is to help the hiring manager learn more about you and why you want to work there:

  • Tell me about yourself.
  • Give me a look at your resume.
  • Where do you see yourself in five years?
  • What do you know about our company?
  • What about our group makes you want to work for us?
  • What did you read or listen to on a podcast just before that?
  • What did you like best about going to school?
  • What makes you want to do this job?
  • What about this field makes you want to work in it?
  • How do you stay up to date on what’s happening in your field?
  • What’s the best thing you’ve ever done?
  • What makes you different from the other candidates, in your mind?
  • What do you know now that you didn’t know when you didn’t know it?
  • Why did you choose to work in sales and marketing?
  • What three words would a manager use to describe you?
  • What do you think a salesperson should have that is the most important?

Questions about work and history from the past

These questions help the person in charge of hiring find out who you are and how much experience you have:

  • Tell me about something you tried but didn’t succeed at. What did you say? How did you start walking again?
  • What are you most looking forward to when you get up in the morning to go to work?
  • What’s the best thing about being a salesperson for you?
  • Do you sell things with the help of social media? Who does it help if it does?
  • What questions do you ask all of your prospects to see if they’re a good fit?
  • Have you ever said no to customers who wanted to buy from you? If so, why did you decide to do that? Do you still think it was a good idea?
  • How do you find out if a potential customer is interested?
  • How do you feel about the way a sales team works?
  • Who do you like working with the most, and why?
  • Tell me about a time when you put something new in place. How did the sales team handle the problem?
  • Tell me about a time you had to get your team to do better.
  • What’s the worst comment anyone has ever made to you? How did that information change the way you sold?
  • Do you always achieve what you want?

In-depth questions

The purpose of these questions is to help the hiring manager figure out if you are qualified for the job and how well you can solve problems and think critically:

  • What would you do if we hired you for the job for the first month?
  • How do you respond when a customer tells you “no”?
  • How much time do you usually spend keeping in touch with customers you already have vs. looking for new ones, and why?
  • What do you do if your sales cycle is short instead of long?
  • How do you keep being hopeful and positive when things are hard?
  • Tell me about a time when you were able to convince someone who was hard to convince. How did you finally make the sale? What steps did you take?
  • Tell me everything you do to make a sale, from the first step to the last.
  • What’s the best way, in your opinion, to start getting to know a new prospect?
  • Sell me something.
  • Tell me about a time you talked to someone on the phone and changed their mind.
  • What do you do when you get turned down all day?
  • Think of me as a potential customer who didn’t answer the phone when you called. Leave me a voice message.
  • Tell me about a time when the way you sold something had to change depending on who you were trying to reach. Why did you decide to change your plan, and what did it do?
  • How do you get people to trust you on your team?
  • Do you think it’s more important for a product to get a lot of attention or for you to close the deal?

Sample interview questions and how to answer them

Use these two interview questions and answers as guides to come up with well-thought-out answers to important questions the interviewer might ask:

How do you keep yourself going?

To do well in sales and marketing, you need to be enthusiastic and not let prospects who aren’t interested in what you have to offer get you down. The person who is doing the hiring wants to know how you keep going at work. A good answer talks about who you are and what you like best about your job.

Answer: “I know that not every prospect will say yes, but I love it when a client gets as excited about the product I’m selling as I am. For example, I once met a person who didn’t like how his company packaged its goods. The product had a unique shape and didn’t cost much, so he had to keep the cost of packaging per item very low.

After talking to several companies, he thought his problem couldn’t be solved. Even though our business was new, he decided to give us a shot. When he found out we could help at a price he could afford, he was very happy. Moments like that make me want to keep going and work hard every day.”

When do you stop trying to sell to a prospect?

It’s important to be dedicated and know that a prospect may need to hear from you more than once before they buy, but it’s also important to know the difference between being persistent and being pushy. This is a question a hiring manager might ask to see if you know the difference between a sales rep and a marketing rep. Talking about a specific time when you turned down a sale would be a good way to answer this question.

Example: “I’ve always been told that a potential client needs between six and eight touches before they decide to buy. But from what I’ve seen, there is no perfect number of times to contact a client. I once pitched a client over and over again for several months. Because he asked me to, I sent him about a dozen emails with information and data. Over time, I talked to him less and less because I didn’t want to seem too eager. But I kept talking to him because I thought that one day he’d say yes and I’d be able to close the deal.

When I called to see how he was doing and say hi, he asked me again what we did. I told him the same thing I had told him many other times. But when he said yes this time, I was surprised. I wouldn’t have kept calling if he hadn’t asked for more information every time I called. But he kept asking for more details, so I kept sending them and showing up. My hard work paid off in a big way in the end.”

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