6 questions about PPC and examples of how to answer them (With Tips)
Analysts, experts, and consultants who work with data and marketing often use a variety of methods to put together advertising and marketing campaigns. PPC advertising is a method that an analyst or expert can use. If you want a job in marketing or analytics, it’s a good idea to prepare for PPC interview questions ahead of time. This article looks at six of the most common PPC interview questions, along with sample answers and tips to help you prepare for your interview and make a good impression. 6 questions about PPC and examples
6 examples of PPC interview questions and answers
PPC advertising, which stands for “pay-per-click,” is a common way to get people interested and make sales. During your interview, employers may ask you questions like the ones below:
1. How do you use AdWords in your Pay-Per-Click (PPC) strategies?
During a technical interview for a job as an analyst or in digital marketing, an employer may ask you a number of questions about your experience starting pay-per-click (PPC) advertising campaigns. With this question, the interviewer may want to know how much you know about integrating big advertising platforms like AdWords and how much experience you have with it. In your answer, explain how you use AdWords and how you’ve been able to reach your goals.
Example: “My main job was researching SEM and SEO, so I used AdWords a lot in my marketing campaigns. By bidding on certain keywords related to my PPC campaign, I was able to help my organization’s online content rank higher in search engines. By planning my advertising around AdWords, I was able to increase my company’s market reach and conversion rates.
2.What is the process of ad trafficking?
This is another question the interviewer might ask to see how you plan, make, and use different strategies in your PPC campaigns. Tell me how you used this strategy and how planning and making choices helped you get good results.
“At my last job, I came up with an ad trafficking strategy for a client’s whole advertising campaign. For two large PPC banner ads, I used a trafficking strategy. I planned the placement strategies to figure out where our campaign would get the most traffic. I was able to move our campaign to more relevant markets and increase our conversion rates by looking at where our team was sending PPC ads.
3. Tell me how you plan and put together PPC advertising campaigns.
Employers depend on marketing analysts and digital advertising experts to plan, work together, and put into action strategies that get customers more involved and lead to more sales for their companies. Tell us about a successful advertising campaign you planned and ran for your organization in the past, like one that led to more sales or more subscriptions.
“Before I make a marketing plan with my team, I talk to clients about their goals, who they want to reach, and how much money they have. After writing down this information, I share it with my team and we have short brainstorming sessions to come up with ideas for what kinds of ads and content we think would work best for the client.
My team and I plan the advertising platforms that will help our campaign after meeting with the client. Then, I set up KPIs that let me track and measure how well the ads we use are working. Using this method, I’ve been able to run several large campaigns that led to more customers buying and more sales.
4. What do you do to get more people to buy through pay-per-click (PPC)?
Employers want to see that you can reach important goals, like getting customers’ attention, getting customers through ads, and using strategies that help ads convert. You can show how well you can think critically, make decisions, and solve problems by using examples from your own life to explain how you choose, implement, and measure the success of your choices.
Example: “The first thing I do before I make a plan is look at my client’s current PPC conversion rate. If this metric is good enough, I don’t change it any further. If the conversion rate is low, I’ll look at the specific PPC ad that isn’t doing well and either change its location, content, or target audience, or I’ll get rid of ads that aren’t doing well.
I’ll also look at the client’s current platforms to pick the best ones for the PPC ads we’re running. I’ll change my PPC campaigns’ landing pages, click funnels, and social media ads so they work better together. Most of the time, these are the best ways to get new customers and increase conversion rates.
5. Can you tell me about a plan you had in the past that didn’t work out the way you thought it would? What did you do?
Any ad campaign can have problems, and the interviewer may want to know how you deal with, evaluate, and fix bad PPC strategies that can cause a campaign to fail. Tell me about a time when you tried a plan that didn’t work and how you fixed the problem to show that you can solve problems, come up with solutions, and analyze information based on data.
Example: “When I worked for a private client, I had never used broad-match or phrase-match keywords in my PPC strategies before. But because I used the broad-match method, people who weren’t in my client’s target market saw the ads. I found that my client was almost losing money with the PPC broad-match and phrase-match strategies after calculating and comparing the conversion rates for each keyword.
I told the client about my mistake and fixed the problem by getting rid of the broad-match and phrase-match options in my PPC ads and replacing them with exact-match keywords. This completely changed the client’s conversion rates and even increased conversions, sales, and revenue.
6. What kind of ad extensions would you automate?
Employers can find out from this question how well you can use your technical skills to change, specify, and target different groups of people. In your answer, talk about how well you can look at data, make decisions, and work with your team to find the best automation techniques that will help you reach campaign goals.
Example: “Ad extensions are strategies that let me evaluate my target markets and figure out where my PPC ads do best. Some of the extensions I usually automate to help me do my assessments faster are automated calls, previous visits, and seller ratings, since these extensions are more general than the manual extensions I use in my analysis. I like automated placements for contextual targeting, but I like manual extensions for the best conversions, CTRs, and engagements because I can change the settings based on how the app is used, where it is, what device is being used, and how much it costs.”
How to answer interview questions for a PPC job
Think about these tips as you get ready for your technical interview to make a good impression and increase your chances of getting the job:
- Use numbers and facts. PPC ads and marketing metrics can be some of the most important parts of your experience that you can use to show how good you are at marketing, data analysis, and using numbers to support your campaigns.
- Show some of the things you can do. When answering questions about your performance and background, focus on your most important job skills that show how you use your knowledge and expertise at work.
- To answer, use the STAR method. Use the STAR method to figure out how to answer interview questions. Tell what happened, what your role was, how you handled it, and what happened as a result.
- Ask questions. Make a list of what you want to know about the job, like if there are any other duties, if there are chances to move up in the company, and what else you want to know.