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“What can you bring to the company?” is a common interview question.

“What can you bring to the company?” is a common interview question.

When preparing for an interview, you should think about how you would answer questions that the hiring manager might ask. One of the most common questions is, “What can you bring to the company?” This question could be asked in different ways, like “What would you bring to the job?” or “Why should I hire you instead of someone else?”

This article will tell you why potential employers ask this question and give you tips on how to answer it well.

Key takeaways:

  • Employers ask, “What can you offer the company?” to find out what skills, qualities, and qualifications make you the best fit for both the job and the employer.
  • Check the job description to make sure your answer fits what the employer is looking for.
  • Your answer should include both hard and soft skills that get you the most praise or rewards.


Hiring managers want to find someone with the right skills to do the job well, but they also want to find someone who can bring a new perspective to the business. How you answer the question “What can you bring to the company?” can show what you can do for the business that no one else can. In your answer, tell us why you are the best person to help the organization reach its goals based on your skills, experience, and personality.

How to answer, “What do you have to offer the company?”

Follow these steps to give a full answer that will make hiring managers happy:

1. Check out the company’s website

Most businesses have websites with useful information like:

Mission statement

If you learn more about the mission statement, you’ll be able to see if your career goals and core values are the same as the company’s. After you’ve done your research, think about how you can say what you want to say in a way that fits with these values.


Some company websites have information about some of the most important people in the company, such as C-level executives and upper-level management. Learning more about how to lead employees can help you figure out what their goals are and how you can help them reach those goals.

“About Us” page

Read the “About us” page to find out more about the company’s people, history, products, and services. You should also look to see if this part of the website has any information about customers or the business. By doing this, you can find out where in the organization you can make a difference.

2. Look at your work-related social media and networking accounts

Check to see if the company has any accounts on social media. You can check to see if the business has any volunteer programs or if they have shared any good news recently. You can also read reviews about the company on Company Pages. There, you can also find answers to frequently asked questions, salaries, information about the company, and more.

Find out as much as you can that might help you write your answer. For example, if your employee review says there are multiple ways to learn new skills, you can talk about how you try to learn more about different roles to help your team.

3. Read the job description.

The duties and responsibilities of the job are written out in the job description. Read the job description to see if any of the requirements match up with what you have done in the past. Make sure to show how you’ve used these skills in the past. You can talk about soft skills, like being able to think critically, or you can talk about hard skills that are important for the job. For example, if you are applying for a job in accounting, you can talk about how well you know programs like QuickBooks or Sage.

4. Write down what you think is important.

Try to find a way to connect your career goals and core values to something the company has in common with you. This will show the interviewer why you are the best person for the job. Try answering the following questions to find out what your most important values are:

  • How can I get ahead in my career? What skills should I work on?
  • What gets me going?
  • What kind of work environment do I want?
  • What qualities do I admire most in my role models?

5. Learn how to talk to people better.

You can feel more confident when you answer if you practice your verbal and nonverbal communication skills. Be clear and to the point when you talk. To sound calm and sure of yourself, don’t try to memorize your whole answer. Instead, remember the most important parts.

Keep your shoulders back and your eyes on the interviewer to show that you are paying attention. Keep your feet flat on the ground if you want to look friendly.

6. To answer an interview question, use the STAR method.

The STAR method is a good way to organize your answer and show off your skills by giving examples. STAR stands for:

  • I want to know what’s going on.
  • Describe what you are doing.
  • Talk about what you did to fix the situation or make it better.
  • Tell what happened and how it turned out.

“What do you have to offer the company?” how to answer

How you answer this question will depend on what you know about the job and the company, but the answers below can give you some ideas:

Example 1

Problem-solving skills are important in every field. Showing in your answer that you can do this will show hiring managers that you can solve any problem.

“I can work well under pressure because I’m good at solving problems, which I know is common in this job. In a previous job as the purchasing lead, I had to decide which supplies to order to stay within the budget, but I didn’t have much time to do so. I quickly made a spreadsheet that let me compare the prices of different manufacturers, so I could order the supplies we needed on time and within our budget. I used the spreadsheet to help the company save more than $500,000 over the rest of my time there. I will bring the same drive and desire to make a difference to ABC Company.

Example 2

To do well at most jobs, you need both hard and soft skills. You can stand out from other candidates and help the hiring manager remember you if you can give an example of how you’ve used a hard skill listed in the job description.

“I think that my experience with InDesign fits your needs perfectly. I used the program a lot at Mathis Marketing, where I was a graphic designer. One of our clients wanted a big advertising campaign that included flyers, postcards, and ads in magazines. Almost all of the things I made were done with InDesign. The client liked the campaign so much that they still use Mathis Marketing for all of their advertising needs today. My skills in technical design and my desire to give great customer service will help me do well in this job.”

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