“What do you know about our company?” asks the interviewer.
The employment market is competitive, with persons with similar skills and qualifications frequently competing for the same position. As a result, it is vital that you make the necessary measures to distinguish your application. You may successfully demonstrate that you are the right hire by preparing for common interview questions that you are likely to be asked during the hiring process.
This article will explain why employers regularly ask the question, “What do you know about our company?” during an interview, as well as tips for preparing your response and examples of outstanding responses.
Why do employers ask, “Do you have any knowledge of our company?”
Employers use seemingly simple or unimportant interview questions to evaluate a candidate’s qualifications and personality. This question, like many others, is asked for a variety of reasons, including:
Employers want to know that you are serious about the position.
In a competitive job market, employers can afford to be selective. They prefer applicants that apply for a job for a reason and are enthusiastic about the organization above experienced or well-educated candidates.
Your response may disclose information about your work ethic.
If you spend time researching and preparing for the interview, it is likely that you would devote the same care and attention to detail to the job’s everyday chores and obligations.
The caliber of your response reflects your level of professionalism.
A well-prepared candidate is likely to be ambitious and committed to their career advancement. These qualities are sought after in job candidates because they frequently reflect a person who will conduct responsibly, professionally, and consciously.
What do you say when asked, “What do you know about our company?”
To amaze your interviewer and effectively answer this question, follow these steps:
- Conduct research.
- Make a list of key points for debate.
- Concentrate on the good.
- Highlight your passion and curiosity.
1. Conduct research.
It’s usually a good idea to do some preliminary research on the company you’re interviewing with. The information you obtain can help you answer their questions while keeping their values, industry, and history in mind, inform the types of questions you should ask them during the meeting, and, most significantly, provide crucial insight into whether you believe you are a good fit for the organization.
By analyzing the company’s website and social media platforms, as well as any media references of their products or services, you should be able to learn more about the company and its target demographic.
Here are some examples of facts to gather to assist you in preparing your response:
Determine the sort of organization.
Knowing whether the organization is a non-profit, a corporation, a startup, or a government agency reveals a plethora of information about its beliefs, mission, and culture.
Find out more about the service or product.
Learn about the organization’s services and products, as well as its target market.
Determine the company’s size.
Examine the various aspects of the company’s structure and profitability, such as its value, number of employees, and number of locations.
Determine why the post for which you have applied is required.
You should investigate the company and the job description for information that will help you promote yourself as a valuable asset to the company.
Conduct some background research on the person who will be interviewing you.
Learn about their background, educational background, and duration of service with the company. This data can be utilized to determine the recruiting manager’s mission and usefulness to the organization.
Investigate the current issues of the organization and the recruiting manager.
Make use of your observations to try to figure out how you might assist in dealing with this circumstance.
2. Create a list of key talking points.
Based on the information you gathered during your inquiry, you can next begin selecting key facts to emphasize while answering this question. Take special note of any notable accomplishments or planned product launches. Furthermore, the knowledge you now have can help you answer other questions during the interview more successfully and possibly help you design your own inquiries.
3. Pay attention to the positive
Discuss the organization’s offerings, major milestones in its history, and components of the brand’s mission and values that relate to your career or personal goals.
4. Highlight your enthusiasm and curiosity.
Throughout the interview, demonstrate to the hiring manager that you are enthusiastic about the position. You may help demonstrate this by having a solid understanding of the organization and how your own skills can assist the company in meeting its goals. It is vital that you show your eagerness to join the company in a genuine and real manner.
Exemplifications of responses
Here are some examples of answers to the question, “What do you know about our company (or us)?”
“I am aware of, and appreciate, the fact that Barbara Brown founded the company in 1994. I am extremely inspired by the aim and principles of this company, and I am surprised by how far it has come in recent years. Your work for Monroe was both unique and genuine, and I knew immediately that I wanted to be a part of the creative team here. I was thrilled to see that your efforts on that campaign were recognized this year with an ADDY.”
Exemplification No. 2
“I applaud your organization’s dedication to constant improvement. Growth and innovation, in my opinion, are vital in any organization, but especially in the field of technology, and this company is constantly pushing past presumptions. You’ve taken a lot of risks by entering new markets in the last year, and they’ve all paid off. As an engineer, I strive to address problems in creative and innovative ways, which is why I believe I would benefit from becoming a part of this team.”
“I enjoy the idea that you are a locally owned business that values craftsmanship and community. Your commitment to establishing an environment that respects both your career and this community is extremely amazing. I believe that the environment here stresses healthy balances and hard work, resulting in a family dynamic that encourages collaboration. I believe in teamwork to produce fresh and creative ideas, which is why I believe I would be a valuable contribution here.”
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